The shopfittings used to display products will have a huge influence on the number of products sold, how a shop looks and how easy it is for the shop to function efficiently. Below is some information about various display stands, racking and shelving systems.
The aesthetics of the shopfittings should be in line with the products on sale and the image that the shop is trying to portray. It’s no good selling designer suits and displaying them hung on a scruffy piece of string. But if you’re a newsagents then the shopfittings mainly just need to be functional – it doesn’t need to be glossy with expensive surface finishes because as long as it’s neat and tidy people will come in and buy their newspaper anyway. You should be asking yourself the same questions that are discussed elsewhere on this website.
Introduction to display shopfittings
What do you need from your shopfittings? How many items will they need to hold? Will you be moving the displays around frequently? Answering these questions will allow you to gauge which shopfittings are best for you. If your products are heavy then the shopfittings will need to be strong enough to cope with this. If you have a sandwich bar then you’ll need a refrigerated area. If you sell luxury high value items – then you should have quality shopfittings as well.
There are a wide range of shopfittings available. If you go cheap beware of sharp edges, quick wear and a tacky look. It’s a balancing act – the quality of your shopfittings, fulfilling your requirements and price. Be sure to buy from a company that has a fair returns policy and that comes with a guarantee.
The sections below should give you an idea of the different types of shopfittings available. Of course there are all sorts of wonderful ways to display your items and this will largely depend on your shop and the products you sell. Your shopfitting company will be able to give you tailored advice upon gaining a deeper insight into your specific needs.
Wire style shopfittings
Wire racking shopfittings are generally good value. They can be purchased in a wide range of shapes and sizes and can usually be assembled without the help of a professional, helping to keep costs down. Typical wire shopfittings include peg hooks, dump bins, stacking baskets and wire stands. These are often the kind of shopfittings you’d see in newsagents and shops that sell relatively low value items.
Slat wall shopfittings
Slat wall shopfittings can give a more professional look than wire style shopfittings. A big advantage of slat wall shopfittings is their excellent use of vertical space. When you see shoes displayed on the wall in a shoe shop for example – they’d usually use slatwall shopfittings.
This needs no explanation. Everyone knows what a shelf is! One commonly used type is tegometall shopfittings. This is the type you see in supermarkets. They’re heavy duty, reliable and the shelves themselves can be repositioned easily. Ideal if you’re placing heavy items on display.
Cable display shopfittings
Fantastic shopfittings if you want to display posters or similar information in a professional manner. Just look in your local estate agents window to view cable display shopfittings.
Fashion display shopfittings
A large number of shops sell only fashion items; clothing, shoes, accessories, suits, etc. So it comes as no surprise that there is a whole range of shopfittings specifically designed for this market. Those include wall display arms, tube and clamp systems, rail systems and many more.
So that’s just a very brief introduction into the world of shopfittings. You’ll find shopfittings available in a huge range of colours, materials and sizes each suited to various types of shop.